![]() The Dip is the hard part, the “moat” the prevents most people from being the best ![]() Superstars – agents, dealmakers, artists, etc, get way more than everyone else, because they are the bestĪverage is for Losers – quit or be exceptional – those are the only two choices Jack Welch and GE – part of the transformation was making only #1 or #2 acceptable Yet it’s easier to be the best in something than ever before – so many micro niche markets exist today The top movie of the week usually has 2x the ticket sales of the 2nd movieīeing the best in the world matters – no one wants an average product or service Vanilla is far and away the top ice cream flavor – 22% of all sales, (Chocolate is 8%) Or he can tap twenty-thousand times on one tree and get dinner. The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes The Dip’s Big Ideaĭon’t be afraid to quit the wrong stuff and have the conviction to stick with the right stuff.Ī woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. The Dip: A Little Book That Teaches You When To Quit (And When to Stick) Author: Seth GodinĬlick Here to Get the PDF Summary of This Book & Many More
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